A Walk in Melbourne

Melbourne always feels like an old friend, layered, textured, and full of surprises. This time, I was there not just to visit, but to help produce and model for Importante’s latest campaign, A Walk in Melbourne, featuring all of our beautiful labels: La Bottega Di Brunella, Sanctamuerte, Inkolives, Pesci Che Volano, STAPF, and Len & Spolka. Because at Importante, we’ve always believed that our labels aren’t just individual collections, they’re meant to be worn together, blending effortlessly in both spirit and style.

Every new collection we receive fills us with excitement imagining how our next campaign can reflect the beauty and craftsmanship behind each piece. We think carefully about how to honour the makers, to do justice to the story, and to celebrate the uniqueness that defines every label. It’s a process that always begins with deep appreciation for the hands and hearts behind the work. That’s why we’ve been collaborating with the amazing interior and fashion stylists Lynda Gardener and JayJay for many years. Their eye for beauty and understanding of materials are truly remarkable, and their care and dedication to their craft are what make everything they do so exceptional. 

We started the morning in the best possible way, catching up over delicious pastries from Lune before Lynda and JayJay began curating our looks for the day. They have such a gift for layering - textures, tones, and moods, each outfit telling a story, perfectly in tune with Melbourne’s laneways, hidden gems and quiet vibrancy. 

As we wandered through cobblestoned alleys and leafy streets, stopping for a coffee and one of those iconic deli sandwiches Melbourne does so well, I could feel how naturally the Importante pieces belonged there. Relaxed linen, soft wool, handcrafted jewellery, everything breathing with the rhythm of the city. 

Behind the lens, our very talented photographer Helen captured it all with an incredible eye, the layers, the colours, the movement, translating what we felt into images that seem to hold the air of that day. It was such a joy to watch the creative process unfold, to see how much care, imagination, and passion go into every frame.

And for me, stepping in front of the camera was both nerve-wracking and exhilarating. Experimenting with backgrounds, poses, and looks pushed me out of my comfort zone, but it ended up being so much fun. At the end of the day, A Walk in Melbourne wasn’t just about fashion. It was about connection to people, to place, and to the craft behind every piece.