Threads : JAYJAY'S EDIT
“I’m drawn to pieces that move and breathe - nothing too perfect, nothing too planned"
JayJay’s looks balance structure with flow, each layer chosen with care, each colour a quiet statement. Her style feels lived-in, considered, and deeply connected to craft - a modern expression of timeless ease.
An approach to style that feels both spontaneous and intentional
JAY JAY
each layer a conversation between structure and flow.
"Nothing too perfect, nothing too planned. The red ochre kimono adds warmth and presence, but it’s still easy and wearable.
I love how linen feels against the skin - it carries honesty and a quiet kind of beauty. The green bag adds just enough contrast to bring it all to life.”
JAYJAY's Edit
reimagining shapes, layers, and movement
Finding beauty in contrast - a quiet dialogue between craftsmanship, form, and movement.
Stole Kimono
by Sanctamuerte
A draped layer that moves like air - soft linen and viscose dyed in warm ochre tones. JayJay wears it tied high and easy, the kind of piece that brings quiet drama without trying.
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Bazaar Luvre Linen Top
by La Bottega di Brunella
A light, textural layer with a deep V neckline. Worn underneath to add texture, Brunella’s linen always brings warmth and life to the simplest silhouette.
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Ragu Egitto Linen Pants
by La Bottega di Brunella
Loose, flowing one size trousers cut from Brunella’s signature Egitto linen - a breathable weave that’s made for movement.
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Napoli Leather Tote in Green
by Inkolives
This statement tote bag holds everything and more. The green tone adds a subtle contrast - earthy, bold, unmistakably Italian.
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Lila Leather Sandals
by Inkolives
Worn and loved - the kind that moulds to you over time, proof that good design only gets better with age.
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JAY JAY
“I start with one piece I love and let the rest fall into place - it’s about instinct, contrast, and a bit of play.”
JAY JAY
redefining the rules of layering.
“I’ve never followed rules - I just keep layering, adjusting, and finding new ways to make things work.”
Jay Jay's Edit
layered with intuition and contrast
Styling with curiosity and confidence - reworking pieces into something entirely her own.
Denim Vest
by Sanctamuerte
Softly tailored with a worn-in hand. The raw texture and long cut bring quiet confidence - a statement piece that frames every layer beneath.
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Totó Egitto Top
by La Bottega di Brunella
Made from Brunella’s signature Egitto linen - raw-textured with golden filaments running through. A natural glow, both in tone and spirit. The perfect layering piece.
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Mila Linen Top
by Len & Spólka
A touch of handmade warmth layered beneath. Knitted from organic linen yarns, each piece holds the subtle irregularities of true craftsmanship.
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Olmo Egitto Linen Pants
by La Bottega di Brunella
A relaxed silhouette in raw-textured linen with a soft golden shimmer - understated yet striking in its simplicity.
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Piennolino Leather Bag
by Inkolives
Compact and timeless. The perfect crossbody for a day in the city or traveling adventures - Italian leather that tells its own story with every wear.
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Aniela Linen Scarf
by Len & Spólka
Naturally dyed, softly frayed - a piece that adds warmth without weight. JayJay styled it as a belt, letting its texture and soft hue tie the look together beautifully.
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Lila Leather Sandals
by Inkolives
A familiar favourite reimagined - artisan-made leather that softens with time, bridging comfort and understated elegance.
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Coda Sage Sunglasses
by Pesci Che Volano
JayJay’s own pair - worn often, loved always. Handcrafted in Italy, their sculptural form and muted sage tone bring quiet strength to her look, a subtle signature that feels entirely her own.
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Medusa Bronze Pendant
by Pesci Che Volano
Hand-cast in Florence using ancient techniques. A symbol of protection and feminine energy, grounding the whole outfit in artistry and intention.
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Be Part of the Thread
For us at Importante, Threads is not only about the looks created here - it’s about sparking new stories every time these pieces are worn, stocked, or shared.
We’re grateful to Lynda and JayJay for bringing their warmth and vision into this campaign, and we can’t wait to see how the thread continues with you.