LA BOTTEGA DI BRUNELLA
Discover the story, craftsmanship and practical details.
From how the collections are made and ordered to sizing, care and the best ways to share the label with your customers.
Iconic Linen from Positano
EVERYTHING YOU NEED TO KNOW ABOUT BRUNELLA
If you have ever wandered through the streets of Positano and wondered where that effortless Italian style comes from, this is it.
La Bottega di Brunella has been creating distinctive clothing in natural fibres since 1965, in the heart of Positano.
What makes Brunella truly different is that the story begins long before a garment is cut or sewn. The family spends months researching yarns, colours, textures and new combinations to create fabrics that are entirely their own.
The colours are developed in-house, and the fabrics are woven and transformed through their own production process before becoming the relaxed, expressive garments Brunella is known for.
Today, three generations of the same family continue to work together, carrying forward decades of knowledge while still experimenting with new ideas.
Brunella is known first and foremost for its fabrics. The textures, weights, colours and finishes are developed specifically for the label and are central to every collection. The clothing may look effortless, but behind each piece is a long process of research, experimentation and craftsmanship.
The shapes are relaxed and individual, designed to layer, mix and work across seasons. Brunella does not follow trends. A piece from a previous collection can sit naturally beside something new, allowing customers to build their wardrobe slowly over time.
The beauty is in the way each piece lives alongside the others, old and new.
It is the epitome of slow fashion: thoughtful, timeless and made with extraordinary care.
“Brunella is a family-run label from Positano that has been creating its own fabrics since 1965.”
“The fabrics are unique to Brunella. They spend months researching yarns, colours and textures before a collection is created.”
“The colours are developed in-house, and each garment carries the official Made in Italy certification.”
“Brunella does not follow trends. Pieces from previous collections still feel current and work beautifully with new ones.”
“This is true slow fashion: natural fabrics, timeless shapes and pieces designed to be worn for years.”
- Founded in Positano in 1965
- Still run by the same family
- Three generations work within the business
- Fabrics are developed exclusively for Brunella
- Months are spent researching yarns, textures, weights and combinations
- Colours are developed and dyed in-house
- Every collection begins with the fabric
- Known for linen, cotton and natural-fibre blends
- Many styles are designed to work across seasons
- Previous collections continue to complement new pieces
- Brunella does not follow fast-moving trends
- Small variations in weave, texture and colour are part of the character of natural fabrics
- Every garment carries the official Made in Italy certification
- Some Brunella fabrics have become so recognisable that others have tried to imitate them, but the original textures are difficult to reproduce
- Once you visit the workshop, you never look at linen in quite the same way again
Access product photography, campaign imagery, videos and brand information to help you share Brunella in-store and online.
BRUNELLA
Frequently Asked Questions
ORDERING
Brunella creates two main seasonal collections each year:
- Spring/Summer
- Autumn/Winter
Each seasonal collection may be released across several drops, allowing stockists to introduce new fabrics, colours and styles at different points throughout the season.
Alongside the seasonal collections, Brunella continues producing throughout the year through its Essentials collection.
Essentials is Brunella’s year-round collection of trusted shapes, core fabrics and timeless pieces.
Unlike the seasonal collections, Essentials is produced throughout the year. This gives stockists greater flexibility to:
- replenish best sellers
- place top-up orders between seasonal drops
- add proven shapes to a new order
- respond to customer demand
- build their Brunella range gradually
Essentials are designed to work naturally with the seasonal collections and with pieces from previous years.
The standard production time is approximately 6–8 weeks from order confirmation. Seasonal orders may also follow the scheduled delivery window for each collection or drop.
No. Brunella is not ordered in packs.
You can choose individual styles, colours, sizes and quantities to create an edit that feels right for your store and customer.
The seasonal collection has an overall minimum order, but there is no minimum quantity required for each style, size or colour.
Yes. There is no minimum order for Brunella top-ups.
Top-up orders can be placed across current seasonal collections and Essentials, subject to fabric and production availability.
Because Brunella develops its own fabrics in limited quantities, we recommend reordering successful seasonal pieces while the fabric is still available.
Sometimes, depending on what Brunella still has available.
- If the finished piece is in stock, we can order it straight away.
- If the original fabric is available, Brunella can usually remake the style with a minimum of approximately 6 pieces.
- If the yarn is still available, Brunella may be able to reproduce the fabric. The minimum quantity will need to be confirmed.
- Older colours may also be remade with a minimum of 12 pieces, which can be a mix of different styles in the same colour.
Availability and minimums are always confirmed with Brunella before the order is placed.
Yes. Colour swatches are shown with the products to help you understand the available colours and build a considered palette.
Colours may appear slightly different across screens, so our team can also help if you are deciding between shades or trying to match pieces within an order.
PRODUCTS
Brunella is known first and foremost for its fabrics.
The family spends months researching yarns, colours, weights, textures and new textile combinations. These fabrics are developed specifically for Brunella rather than selected from standard market ranges.
Every collection begins with the fabric. The shapes are then designed to bring out its movement, texture and character.
Yes. Colour is a very important part of Brunella’s identity and is developed within their own creative and production process.
Because Brunella works with intricate yarn combinations and specially developed fabrics, changing the colour can completely transform the same style. A familiar shape may look and feel entirely different in another shade, as each yarn responds to colour in its own way.
The variations in yarn, texture and colour also mean that many pieces feel truly individual and are difficult to reproduce exactly.
The certificate confirms that Brunella meets the required standards for Italian production and craftsmanship.
It is not simply a label added to the garment. The certification must be maintained through regular checks and confirmation by the relevant authorities each year.
For stockists and customers, it is a genuine sign that the piece has been made in Italy according to recognised production standards.
Brunella is best known for linen, but the collections also include cotton, wool and other natural-fibre blends.
The family develops fabrics in different weights and textures, allowing Brunella to be worn across seasons rather than only during summer.
SIZING & FIT
Many Brunella styles are One Size and are designed to be worn relaxed and layered. Other styles are available from XS to XL. As a general guide:
- XS: AU 6–8
- S: AU 8–10
- M: AU 8–12
- L: AU 12–14
- XL: AU 14–16
Brunella cuts are often generous and fluid, so the fit can vary depending on the shape and fabric. A size M, for example, will often suit someone between AU sizes 8–12.
When in doubt, check the individual measurements or contact us for fit guidance.
Many One Size styles drape comfortably across approximately AU sizes 8–14.
However, this can vary depending on the cut, fabric and intended fit of the garment. A fitted top and a relaxed jacket will naturally sit differently.
We can provide measurements and fit guidance whenever needed.
Some pieces are intentionally oversized, while others have a softer relaxed fit.
Brunella uses volume, drape and layering as part of its design language, so the fit should not always be judged in the same way as traditional fitted clothing.
Yes. Tell us about your customer and the size range that usually performs well in your store.
We can help with:
- Fit notes
- Product measurements
- Size recommendations
- Styling suggestions
- Choosing a balanced size selection
CARE & LONGEVITY
Always follow the care instructions on the individual garment label first, as different fabrics and yarn combinations may need different treatment.
In general, Brunella pieces respond best to gentle washing, mild detergent and low heat. Avoid harsh chemicals and aggressive washing cycles.
Linen can feel quite firm or crisp when it has been dried in the sun.
This is normal. As soon as the garment is worn, the fabric begins to soften again through movement and contact with the skin.
The more Brunella linen is worn and washed, the softer and more relaxed it becomes.
We recommend avoiding leaving heavier or loosely woven Brunella pieces on a hanger for long periods.
Natural fibres can relax and drop slightly over time, which may create temporary shoulder marks or change the shape of the garment.
Folding the piece is usually the safest option. If shoulder marks do appear, they will generally soften and relax again with wear, gentle steaming or washing.
Open-weave fabrics are more delicate and can occasionally catch on jewellery, bags or sharp surfaces.
In most cases, the yarn has shifted rather than broken. You can usually correct it by:
- gently stretching the fabric around the area in the direction of the weave
- carefully easing the loose yarn back into place
- pulling the loop gently through from the inside of the garment
Avoid cutting the loose yarn, as this may damage the weave further.
Always check the care label first.
If the label allows it, many Brunella linen and cotton pieces can be placed in the dryer, but we recommend:
- using a gentle or delicate cycle
- keeping the heat low
- placing the garment in a laundry bag
- removing it before it becomes completely over-dried
Do not place garments containing wool in the dryer unless the care label specifically says it is safe.
Natural fibres may shrink in the dryer. In many cases, the garment will relax and reshape again through wear, gentle steaming or washing, but care should still be taken.
Yes, gentle steaming is often the easiest way to relax the fabric, remove creases and help the garment return to its natural shape.
Avoid holding the steamer too close to delicate open weaves or wool blends, and always follow the garment care label.
Coloured Brunella garments should not be left in constant sunlight.
Like most naturally dyed or richly coloured fabrics, prolonged sun exposure can cause fading or uneven discolouration. This is particularly important when displaying garments near windows or under strong sunlight throughout the day.
The lighter shades Latte and Naturale are generally more forgiving, but other colours should be rotated regularly and kept away from prolonged direct sun where possible.
For in-store displays, we recommend:
- rotating coloured garments regularly
- avoiding the same piece sitting in a sunny window for long periods
- moving darker and brighter colours away from direct sunlight
- checking window displays often for early signs of fading
In some cases, the garment can be sent back to Brunella and re-dyed in a darker colour.
This depends on the original fabric, colour and condition of the garment. A small re-dyeing fee will apply, and the available darker colour options will need to be confirmed with Brunella first.
Re-dyeing cannot always restore the original shade, but it can give the piece a new life rather than letting it go to waste.
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Access product photography, campaign imagery, videos and brand information to help you share Brunella in-store and online.