Visit us privately in Fitzroy
Melbourne | 5 - 9 Aug 2026
View our new collections in a relaxed setting
Trade only. Appointments essential.
THE IMPORTANTE LOOK
Independent European labels with soul, character and a story worth sharing.
We represent distinctive collections shaped by artisans, natural materials and a strong creative identity — chosen for boutiques that want to offer something genuinely different.
MORE THAN A WHOLESALE AGENCY
A personal connection between makers and boutiques
Importante brings independent European labels to boutiques across Australia and New Zealand.
Every label is personally chosen. We work closely with the families, artisans and designers behind the collections, building relationships that go far beyond the product.
We are here to help our stockists discover the right pieces, understand their stories and present them confidently to their customers.
Collections should feel personal, not predictable.
We believe in clothing, jewellery and accessories that create emotion, begin conversations and give customers a reason to return.
Our labels are united by:
- craftsmanship and human hands
- natural and considered materials
- distinctive design
- quality that lasts beyond one season
- individuality over mass production
The Importante Look
Made by artisans we know
Our collections are created in family businesses, independent studios and small workshops throughout Europe.
Relaxed. Expressive. Timeless. Never ordinary.
Each label has its own identity, but together they create a curated wardrobe that customers can make their own.
The Importante Look is not one particular style.
It is the confidence to combine texture, movement, colour and unexpected details in a way that feels natural and individual.
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LOOKING FOR SOMETHING DIFFERENT FOR YOUR STORE?
Discover independent labels with character, craftsmanship and stories
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OUR Blog
Pesci Che Volano - A Labour of Love
When I first discovered it A love story that began close to home Pesci Che Volano has a very special place in my heart, and not just because it’s beautiful jewellery. I first came across it almost ...
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Why Add a New Label to Your Shop
Introducing a carefully chosen new label can refresh your offer, excite regulars, and bring new people through the door. It’s not just about more product on the rails, it’s an opportunity to sharpe...
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Step into A Walk in Melbourne — Importante’s latest campaign celebrating craftsmanship, creativity, and connection. Shot among Melbourne’s iconic laneways and leafy streets, the campaign brings tog...
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