LOOK A LITTLE CLOSER
A WINDOW INTO IMPORTANTE
Where different collections, textures & stories come together.
It is about the mix
Importante has never been about one label or one way of dressing.
Linen with leather.
Something soft with something unexpected.
A sculptural piece of jewellery against an effortless silhouette.
Different makers, different stories, but together they become part of the same world.
Melbourne | August 2026
GIORGIA
View Giorgia's Edit
Lynda
View Lynda's Edit
the freedom to make the pieces their own
THE IMPORTANTE LOOK
Melbourne SS26–27
For this shoot, Lynda and Giorgia spent time exploring the collections together, each drawn to different pieces, different details and different ways of wearing them.
They mixed labels, added pieces of their own, changed things around, shared opinions, laughed, experimented and let the looks evolve naturally.
That process feels very true to Importante. We love beautiful materials, thoughtful design and craftsmanship, but we also believe clothes should have personality, freedom and a little bit of fun.
There is no formula to follow and no single way to wear our collections.
The Importante look is really about curiosity, individuality and making beautiful pieces feel like your own.
LOOK A LITTLE CLOSER
A Window into Importante is also about what makes us stop and look twice.
A LITTLE CLOSER
A beautiful fabric.
An unexpected detail.
The way something falls on the body.
The trace of the hands that made it.
We are drawn to pieces with character, craftsmanship and a point of view. Each of our labels is very different, but there is something about them that feels naturally at home together.
Perhaps that is what makes them Importante.
MAKE IT YOUR OWN
There is no single Importante look. And we wouldn't want there to be.
Mix the labels.
Add something you already love. Play with texture, proportion and detail.
Wear things differently. Change your mind.
BRING IMPORTANTE INTO YOUR STORE
If you have an independent store and this way of seeing, choosing and wearing things feels familiar, we'd love to introduce you to our collections.